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Southern Florida Media Kit
July 17th, 2011

National Hispanic SMP Program

Programa Nacional Hispano SMP para Prevenir el Fraude al Medicare
Southern Florida Media Kit / Herramientas de Prensa
These outreach materials were developed for Hispanic older adults in Southern Florida to prevent, detect, and report Medicare fraud in a linguistically, culturally, and age-sensitive way.

Spanish Language Print

Invitation Flyer

Customize this Spanish language flyer to invite community members to Medicare fraud prevention charlas, outreach events, and activities.

Southern Florida Event Invitation Flyer(279.5 KiB)

Letters to the Editor

Writing letters to your local Spanish language publications is a great way to pasar la voz (spread the word) on Medicare fraud. The more people that write about it, the more likely it will get print. Download this guide and samples as an example.

Southern Florida Sample Letters to the Editor(295.7 KiB)

Media Advisory

Customize this media advisory and invite the Spanish language media to cover your Medicare fraud prevention charlas, outreach events, and activities.

Southern Florida Sample Media Advisory(81.5 KiB)

Press Release

Customize this Spanish language press release to alert the media about a Medicare fraud prevention charla, outreach event, or activity you hosted. Always remember to include a picture.

Southern Florida Sample Press Release(78.5 KiB)

Print PSAs

Download these Spanish language print PSAs which can printed in flyers, newsletters, and newspapers.

Southern Florida Print Ad 12 x 18(1.3 MiB)
Southern Florida Print Ad 8.5 x 11(835.2 KiB)

Spanish Language Radio

Radio PSAs
Click here to download Spanish language radio PSAs to disseminate among local radio stations.

Talking Points

These talking points are helpful if doing a Spanish language interview on Medicare fraud.

Southern Florida Medicare Fraud Talking Points_Radio(226.0 KiB)

Talking Points

These talking points are helpful if doing a Spanish language interview on Medicare fraud.

Southern Florida Medicare Fraud Talking Points_TV(226.0 KiB)
NHSMP

Download the National Hispanic SMP and use it in your outreach materials:

NHSMP Logo(52.9 KiB)

Southern Florida Radio PSAs
July 17th, 2011


National Hispanic SMP Program
Programa Nacional Hispano SMP para Prevenir el Fraude al Medicare

Southern Florida Radio PSAs / Anuncios de Servicio Público

These outreach materials were developed for Hispanic older adults in Southern Florida to prevent, detect, and report Medicare fraud in a linguistically, culturally, and age-sensitive way.

30 Second PSAs

Revise su Recibo
This 30-second PSA enphasizes the importance of carefully reviewing the Medicare Summary Notice.

Revise su Recibo 30 sec(8.2 MiB)
Nada es Gratis

This 30-second PSA focuses on how nothing is completely free – someone has to pay for it – and Medicare isn’t an exception.

Nada es Gratis 30 sec(5.1 MiB)
Su Tarjeta de Medicare es Privada

This 30-second PSA emphasizes that Medicare cards are private and that no one should have access to them.

Su Tarjeta de Medicare es Privada 30 sec(5.0 MiB)
60 Second PSAs

Revise su Recibo
This extended 60-second version also enphasizes the importance of carefully reviewing the Medicare Summary Notice.

Revise su Recibo 60 sec(10.1 MiB)
Nada es Gratis

This extended 60-second version also focuses on how nothing is completely free – someone has to pay for it – and Medicare isn’t an exception..

Nada es Gratis 60 sec(10.1 MiB)
Su Tarjeta de Medicare es Privada

This extended 60-second version also emphasizes that Medicare cards are private and that no one should have access to them.

Su Tarjeta de Medicare es Privada(10.1 MiB)

NCHOA joins the Administration in mission to combat Medicare fraud by empowering Hispanics
March 7th, 2010

NHCOA gives older Hispanics tools to fight back, save U.S. billions

National Hispanic Council on Aging joins the Administration in mission to combat Medicare fraud by empowering Hispanics

WASHINGTON (March 2, 2010) – The U.S. is enlisting the help of the National Hispanic Council on Aging (NHCOA) as it cracks down on Medicare fraud, which costs a staggering $60 billion a year to taxpayers at a time they least can afford it.

As the nation faces a financial crisis and crippling recession, the Obama administration’s fiscal 2011 budget calls for investing millions in programs proven to prevent healthcare fraud, including the National Hispanic Senior Medicare Patrol (SMP) led by NHCOA, to recoup billions lost to malfeasance. The SMP is an innovative program that educates Latinos, who are extremely vulnerable to these scams, on Medicare fraud.

“It’s appalling that people are taking advantage of older Hispanic Americans, who are victimized because they are trusting and don’t understand English or the Medicare system,” said Dr. Yanira Cruz, president and CEO of NHCOA. “These are honest, hardworking individuals who are looking to enjoy their golden years, who count on Medicare to go to the doctor and be healthy.”

Fraud includes billing for services already paid by Medicare and charging for services, tests or equipment that weren’t provided.

NHCOA is the premier national organization dedicated to understanding the needs and securing the wellbeing of Hispanic older adults and their families. Hispanics are the fastest-growing segment of the U.S. population.

Medicare fraud is one of the most serious problems facing older Hispanics, who often don’t recognize it or know how to report it. It drains money from one of the nation’s most vulnerable population – funds that should go to food, housing and legitimate healthcare expenses.

The National Hispanic SMP is an innovative program that educates Hispanics on Medicare fraud. It aims to reach and serve the hard-to-reach older Hispanic adults through community-based programs, focusing on Medicare fraud prevention, detection and reporting.

Hispanics become victims of fraud most often by salespeople making unsolicited home visits or phone calls, forcing them to make an immediate decision, selling Medicare plans that don’t fit their specific needs and conning them into providing their Medicare card and signing documents they don’t understand.

The Administration on Aging (AoA) advises older Americans to protect their Medicare number as they would their Social Security number and not to provide it in exchange for free meals, prizes or free medical equipment or services.

“While older Americans are often the target of Medicare fraud, all of us pay,” said Kathy Greenlee, Assistant Secretary for Aging.  “Everyone benefits when we come together to fight these criminals and empower seniors on how to deter, detect and defend against healthcare fraud.”

To prevent Medicare fraud among Hispanics, NHCOA is conducting a series of Needs Assessments in different regions of the country with great presence of Latinos. The assessments aim to understand the challenges different Hispanic subgroups face and help local organizations reach out to them. The first assessment was in Texas; the second are in Washington, DC, and Florida. They will include forums with community based organizations and Hispanic older adults next month in Washington.

“We have to protect our older adults. We cannot do it alone; that’s why we have mobilized local communities to help us,” Cruz said. “It’s shameful that people defraud older adults – our parents, our grandparents, who deserve respect. We’re honored to be selected by the Administration on Aging to help stop Medicare fraud among Hispanics.”

One of the biggest challenges is reaching older Hispanics and educating them on Medicare fraud. That’s where NHCOA comes in. For more than 30 years NHCOA has been successfully reaching out to Hispanic older adults through its network of affiliates across the country in ways that are culturally, linguistically and age appropriate.

“These older adults are isolated. They don’t understand the problem. They know they have been victims of fraud when they get the bill,” said Mr. Jose Perez, Executive Director of Senior Community Outreach Services, NHCOA affiliate organization implementing the National Hispanic SMP program in the Rio Grande Valley.

The biggest challenges Hispanic older adults face regarding Medicare fraud include language, fear and culture. They lack information that is in Spanish, easy to understand and age sensitive. In community forums in Texas and elsewhere, they told NHCOA:

  • “Companies and doctors can retaliate if we don’t agree with them.”
  • “The doctor will not see me next time if I question the charges.”
  • “We don’t know our rights.”
  • “We accept equipment we have not requested because we do not understand the process of returning.”
  • “I can read the information, but I don’t understand it because it is too complicated.”
  • “I am afraid to lose my benefits.”
  • “We were raised not to fight the system, so we are afraid to report fraud.”

At least 3% of the $2 trillion U.S. taxpayers spend on healthcare a year are lost to fraud. There’s enormous potential for savings in reaching out to Hispanic older adults. To that end, NHCOA has developed g a portal on its website (www.nhcoa.org) that provides resources on empowering Hispanics to combat Medicare fraud  and has a toll-free line (1-866-488-7379  to answer questions from community based organizations wanting to educate Hispanic seniors on how to prevent Medicare fraud. NHCOA is producing three radio PSAs in Spanish with key messages to prevent Medicare fraud

““While healthcare fraud is a costly and difficult issue today, with the Baby Boom generation now turning 65 and becoming eligible for Medicare, the potential for fraud will only increase—so we need to act now!”  ” Cruz said. The nation’s older population will double by 2030 and make up 20% of all Americans – 71.5 million people.

El Consejo Nacional Hispano de Personas Adultas Mayores …
March 7th, 2010

El NHCOA brinda a los hispanos mayores las herramientas para combatir el fraude y ahorrarle al país miles de millones de dólares

El  Consejo Nacional Hispano de Personas Adultas Mayores se une a la administración en su misión de combatir el fraude al Medicare movilizando a los hispanos

WASHINGTON (2 de marzo, 2010) – Estados Unidos está utilizando  la ayuda del Consejo Nacional Hispano de Personas Adultas Mayores  (National Hispanic Council on Aging o NHCOA) con las estrictas medidas que está tomando contra el fraude al  Medicare, que le cuesta a los contribuyentes la exorbitante suma  de $60,000 billones de dólares  al año en momentos en que los fondos son más escasos que nunca.

Ahora que el país enfrenta una crisis financiera y una agobiante recesión, el presupuesto del Presidente Obama para el año fiscal 2011 propone invertir millones en programas efectivos  que eviten  el fraude en el sector salud, entre ellos el  National Hispanic Senior Medicare Patrol (SMP) dirigido  por el NHCOA, a fin de recuperar los miles de millones de dólares que se pierden debido a malversación de fondos. El  SMP es un novedoso  programa que informa a los hispanos, quienes son sumamente vulnerables a estas estafas, sobre cómo prevenir el fraude  al Medicare,

“Causa consternación que los estadounidenses hispanos mayores sean víctimas frecuentes de fraude porque son confiados y no entienden el inglés o el sistema de Medicare”, afirmó la Dra. Yanira Cruz, Presidenta y CEO del NHCOA. “nuestros adultos mayores son gente honesta, trabajadora que desea disfrutar de la tercera edad y que depende de Medicare para ir al médico y estar saludable”.

El fraude incluye facturar por servicios que Medicare ya pagó  y cobrar por servicios, exámenes,  o equipos que no han sido suministrados.

El NHCOA es la principal organización nacional dedicada a comprender las necesidades de los hispanos adultos mayores y sus familiares, y proteger su bienestar. Los hispanos son el grupo demográfico de más rápido crecimiento en Estados Unidos.

El fraude al  Medicare es uno de los problemas más serios que enfrentan los hispanos mayores, quienes a menudo no lo reconocen o no saben cómo denunciarlo. Priva de dinero a uno de los grupos más vulnerables del país, fondos que deberían destinarse a alimentos, vivienda y gastos legítimos de atención de salud.

El  National Hispanic SMP es un  novedoso programa que informa a los hispanos sobre el fraude  al Medicare. Tiene como objetivo capacitar a hispanos mayores con los cuales es difícil contactarse e informarles por medio de programas comunitarios dedicados a evitar el fraude al Medicare, detectarlo y denunciarlo.

En la mayoría de los casos, los hispanos pasan a ser víctimas del fraude cuando vendedores los visitan o llaman espontáneamente, los fuerzan a tomar una decisión inmediata, les venden planes de Medicare que no son adecuados a sus necesidades específicas y los engañan para que les proporcionen su número de Medicare y firmen documentos que no comprenden.

La Administration on Aging (AoA) aconseja a los estadounidenses mayores que protejan su número de Medicare como lo harían con su número de Seguro Social y que no lo proporcionen a cambio de regalos engañosos como comidas gratis, premios, equipo o servicios gratuitos.

“Aunque los estadounidenses mayores son a menudo el  blanco del fraude al Medicare, todos nosotros lo pagamos”, afirmó Kathy Greenlee, secretaria adjunta de la Administración para los Asuntos sobre la Vejez de los Estados Unidos. “Todos nos beneficiamos cuando nos unimos para combatir a estos estafadores y capacitamos a las personas mayores para evitar, detectar y defenderse contra el fraude en la atención de salud”.

Para evitar el fraude al Medicare entre los hispanos, el NHCOA está realizando una serie de evaluaciones de necesidades en diferentes regiones del país con gran presencia de latinos. Estas evaluaciones tienen como objetivo comprender los desafíos que enfrentan los diferentes subgrupos de hispanos y ayudar a las organizaciones locales a ponerse en contacto con ellos. La primera evaluación se realizó en Texas; la segunda abarca Washington, DC y Florida. Incluirá foros con organizaciones comunitarias e hispanos mayores en marzo en Washington.

“Queremos proteger a nuestras personas mayores. No podemos hacerlo solos. Por eso hemos movilizado a las comunidades locales para que nos ayuden”, afirmó Cruz. “Es vergonzoso que la gente engañe a las personas mayores: nuestros padres, nuestros abuelos, quienes merecen ser respetados. Es un honor para nosotros haber sido seleccionados por la Administration on Aging para ayudar a poner fin al fraude al Medicare entre los hispanos”.

Uno de los mayores desafíos es comunicarse con los hispanos mayores e informarles sobre el fraude al Medicare. Es aquí  donde el NHCOA puede ayudar. Durante más de 30 años, el NHCOA ha tenido éxito en comunicarse con hispanos mayores por medio de sus miembros afiliados en todo el país de maneras que se adecúan a la cultura, el idioma y la edad.

“Estas personas mayores están aisladas. No comprenden el problema. Se enteran de que han sido víctimas de fraude cuando reciben la factura”, dijo el Sr. José Pérez, director ejecutivo de Senior Community Outreach Services, organización afiliada al NHCOA que implementa el programa National Hispanic SMP en el valle del Río Grande, Texas.

Entre los mayores desafíos que enfrentan los hispanos mayores respecto al fraude al Medicare están el idioma, el temor y la cultura. Carecen de información en español que es fácil de comprender y adecuada a su edad. En foros comunitarios en Texas y otras partes, le dijeron al NHCOA:

  • “Las empresas y los médicos pueden tomar represalias si no concordamos con ellos”.
  • “El médico no me volverá a ver si cuestiono lo que cobra”.
  • “No conocemos nuestros derechos”.
  • “Aceptamos equipo que no hemos solicitado porque no comprendemos el proceso de devolverlo”.
  • “Puedo leer la información, pero no la comprendo porque es demasiado complicada”.
  • “Temo perder mis beneficios”.
  • “Se nos enseñó a no ir en contra del sistema, por lo que tememos denunciar el fraude”.

Por lo menos 3% de los $2 billones que los contribuyentes de Estados Unidos gastan en atención médica anualmente se pierde debido al fraude. Existe un enorme potencial de ahorrar si se entabla un diálogo con hispanos mayores para que aprendan a prevenir. Con ese fin, el NHCOA ha creado un portal en su sitio de Internet (www.nhcoa.org) que ofrece recursos para capacitar a los hispanos para combatir el fraude con Medicare y tiene una línea telefónica gratuita (1-866-488-7379) para contestar llamadas de organizaciones comunitarias que quieren informar a los hispanos mayores sobre maneras de evitar el fraude con Medicare. El NHCOA está produciendo tres anuncios de servicio público en español con importantes mensajes para evitar el fraude con Medicare.

“El fraude en la atención de salud es un problema costoso y difícil hoy, pero con los cambios demográficos y dado  que la generación del baby boom está alcanzando los 65 años de edad y puede recibir Medicare, el potencial de fraude sólo aumentará, ¡por lo que necesitamos actuar ahora mismo!” declaró Cruz. El número de personas adultas mayores  del país aumentará al doble para el 2030 y representará 20% de todos los estadounidenses o 71.5 millones de personas.

Medicare Fraud Needs Assessment in Texas
January 13th, 2010

Executive Summary

The National Hispanic Council on Aging (NHCOA) conducted a needs assessment on Medicare Fraud in Texas in 2008. The needs assessment is the first of five to be carried out in five different states with high Hispanic populations, as part of the National Hispanic SMP Program funded by the US Administration on Aging (AoA). Continue reading

2009 NHCOA Conference in Washington, DC
January 11th, 2010

2009 NHCOA Conference in WashingtonDCNHCOA’s 2009 Annual Conference, entitled “Working Together for a Common Aging Agenda,” was held October 6-7, 2009 at the Marriott at Metro Center in our nation’s capital. The main goal of the conference was to focus on our communities’ spirit of strength, hope, and renewal, and to ensure that aging issues remain a high priority in these complex times.

NHCOA continues to uphold its high performance and delivery standards, as was evident once again this year, with well over 900 participants over the two-day period participating in high-caliber educational sessions and discussions on timely and critical issues including Medicare fraud. Continue reading

2009 NHCOA Conference –Peer to Peer SMP Outreach
January 10th, 2010

2009 NHCOA Conference-Peer to Peer SMP OutreachNational Hispanic SMP, with the support of its affiliates, provided peer-to-peer outreach during NHCOA’s 2009 Conference, Plaza del Intercambio, a unique gathering place where older adults and their families benefitted from a wide variety of invaluable information regarding health and wellbeing. At the placita our abuelitos received information (through charlas) on how to detect, prevent, and report Medicare fraud; with booths featuring health screenings, flu shots, information about prevention and control of diabetes.  Continue reading

Rotafolio: Mi Medicare: Un Asunto de Familia
January 10th, 2010

In response to the needs of the Hispanic older adult community, NHCOA has developed a flipchart to provide a charla (educational session) to Hispanic seniors and their families.  The flipchart explains with pictures and text the main concepts of Medicare.  The flipchart, “Mi Medicare: Un Asunto de Familia,” is designed to be used with small groups and/or in one-on-one sessions. It is easy to use and contains a guide for the volunteer or promotor (community outreach worker) to read as he or she gives the charla.

Rotafolio(2.5 MiB)

Folleto: Mi Medicare: Un Asunto de Familia
January 9th, 2010

This brochure has been developed to support the Medicare educational sessions, so that the community members will be able to take the main points of the charla to their homes and discuss them with their family members (parents and grandparents).

Folleto(3.0 MiB)